How to be uncontroversial
- Dumb down your work
- Never say anything specific
- Add as many compound-complex sentences as possible to your mission statement
- Don’t say anything that matters
- Don’t do anything that matters
- Never take sides
- Don’t talk about things people are particularly emotive about (this includes politics, religion and money)
- Get John, the marketing MBA guy, to spruce up your corporate brochures and sales materials
- Write your website like a press release
- Write your press releases like a press release
- Advertise in mainstream media
- Never publicly take the blame for anything
- Keep up to date on the latest buzzwords, jargon, and vapid expressions
