Is social media a fad?
Yes and no.
Social media as the new “media darling,” the get-rich-quick scheme, the race to the millionth Twitter follower is a fad.
Social media is like a giant online cocktail party. Sure, screaming the loudest will get you attention. Sure, using Twitter to spam clueless followers will get you more eyeballs than those Superbowl ads used to. But that’s the fad part.
I think there’s another kind of social media that’s here to stay. One that gives rise to active and bidirectional relationships like never before.
And that means there’s huge opportunity for you.
Never before have you had to opportunity to develop real and genuine relationships with your end-users so easily.
Never before have you had to opportunity to reach that small, relevant and dedicated audience so well.
As Becky Blanton notes, “At the foundation of Twitter, Ning, blogs and whatever is the human drive to communicate, to connect, to support, to be supported and to help.”
Social media is just a tool.
Building genuine relationships with people that care will never be a fad.
