Ignore the passer-bys
Consider a street performer. The vast majority of people will walk by. And that’s ok.
The majority of people visiting this blog will read a few words of the first post, get bored and walk away. In fact, 79% will never come back. That’s fine.
If you start running after the passer-bys to desperately get them to care for your work, you lose. More importantly, if you alter the core of your work to satisfy the non-believers, you also lose. You become mediocre, stale and mainstream, but nobody cares about average.
The goal is to satisfy the few who care. Those who stop, watch, donate and bring five friends tomorrow.
Exceptional work is not for everybody.