Changing the world by trying. Living passionately. And a bit on student life.

Your small group of loyal customers set the expectations for your business. They rule, not you.

Two ways to select them:

• Shout louder. Get full-page spots in New York Times and run Superbowls ads. Be as disruptive and intrusive as possible. Spend massivevly to break through the vastly overcrowded space. Spam those who don’t care until they do. Most will you ignore you, but few will become customers and still fewer will stick around and become loyal. The goal is to maximize the number of people who get in the funnel, predicting the vast majority will drop out somewhere before becoming loyal customers. Maximize for the number of eyeballs. 
• Nurture your current customers. Build around experiences, not products. Answer the phone on the first ring. Learn from the community. Reach out to those who give you permission. Make it easy to share your product, and trust your customers will. Believe in the community. Perserve, care. Wait.

 Your call.