Changing the world by trying. Living passionately. And a bit on student life.

Yes, you get to choose your customers, not the other way around.

Try to sell commodities at a desperately cheaper price than the competition and you’ll get one type of customer.

Be short-sighted and profit-obsessed and they’ll return the favour.

Or challenge the status quo and build genuinely interesting experiences and you’ll get get another type of customer.

You get to choose. The font on your website, your Twitter feed or the type of music you play in the lobby all set the tone for the conversation.

Choose wisely.