Changing the world by trying. Living passionately. And a bit on student life.

You see it all the time in the inside flap of books or at the bottom of websites/flyers/blogs.

So and so does not endorse this activity.

Google is not not associated with this content in any way.

This is an unofficial Harvard page.

The views expressed here are only those of the author and do not reflect those of Penguin Books.

It’s so easy to put a line in the footer and chicken out. The thing is, like it or not, you’re forever associated with whatever you do (and whatever your employees, followers, customers and evangelists do).

Everything is public.

Take responsibility. Trust your employees. Defend your opinions. Polarize people. Stand up for what your employees tweet. Ditto for what they write on their personal blog. 

Hiding behind a footer line doesn’t cut it.