Changing the world by trying. Living passionately. And a bit on student life.

The Montreal Canadiens yesterday set up HD screens in the Bell Center to broadcast the 7th Canadians-Penguins match. Tons of people paid good money ($220,000 in total) to watch something that’s exactly the same thing as what’s on their home TV set.

Those 20,000 people weren’t at the Bell Center for the hockey game. They went out of their way to share a genuine experience with other fans, to connect and socialize and for the sense of identity.

The Canadiens get it. 

My neighbourhood dental clinic also gets it. They understand their job is to create a genuine connection with the human being that’s fixing your teeth (they call them dentists).

And it turns out the business of selling shoes is all about that same connection. Zappos gets it wonderfully well.

But does your business get it?