Changing the world by trying. Living passionately. And a bit on student life.

Whatever industry you’re in, always remember you’re also in the customer service industry.

You can rely on the engineering or accounting or finances department, but you can’t outsource marketing.

Every time you email someone, that’s customer service.

The way you answer the phone is customer service.

Every employee’s Facebook page is marketing.

Same goes for Twitter.

Your blog is customer service.

Customer service (and marketing) is part of every employee. It’s the tone you approach everyday things.

Exclusively hire people with a similar marketing vision and you’ll never need to fuss over a marketing plan. Forget it, customer service is not a department.

You can’t scale caring.