Changing the world by trying. Living passionately. And a bit on student life.

If you can’t find deep and genuine gratification in what you’re doing, trying harder to sell your commodity to the mainstream won’t cut it. You’ll have to sell your soul, water it down, pander to the usual suspects and then try to find pleasure in your golf game or bourbon.

The alternative is building something you care for. Like, really. It’s all about taking care of a small group of passionate and loyal followers. Your niche.

In spite of what you might think, that approach even works if you’re selling shampoo, deodorant or mayonnaise.